Project Type: CD-ROM Catalog and DVD Catalog
Client: Boehringer-Ingelheim Vetmedica
Client Location: Kansas City and St. Joseph Missouri Area
Project Description: Touch screen convention kiosk containing a searchable archive of product information sheets, a quiz involving animal heath questions, and searchable related marketing materials.
Background: Boehringer-Ingelheim is a German based conglomerate with diverse business interests. Boehringer operates an Animal Health & Pharmaceutical Division located in the Midwestern United States called Boehringer-Ingelheim Vetmedica. This division manufactures and/or sells hundreds of pharmaceutical products for bovine, swine, equine and small companion animals. The National Sales manager wanted to create a comprehensive CD-ROM catalog containing all their products and related information for distribution to sales staff, customers and prospects.
Project Goals: (1) Create comprehensive digital product catalog with one click links to a products, sales sheets, msds sheets and all related product and current pricing information; (2) Search for products by species, disease name, product type, or keyword search or cross reference.
TooBaRoo’s Solution: TooBaRoo created a comprehensive CD-ROM product catalog that met the clients goals and also contained PDF versions of all the product’s reference sheets and many selected marketing materials.
Tags: CD-Rom Catalog, Database to CD-ROM, Database to DVD Publishing, DVD Catalog, FileMaker Pro, marketing resource
