Internet Consulting & Strategic Internet Planning

TooBaRoo Provides Internet Marketing Services And Internet Strategic Planning Services To Its Clients.

The Internet  has changed the way business needs to be conducted.  However, it does not always change the way business is, in fact, conducted.  TooBaRoo’s  Internet marketing and strategic planning services attempt to move the role of an Internet strategist up the business cycle into several important areas.

Internet Strategy and New Product Development

Too often products and services are developed in traditional methods with the Internet only coming into play as just another form of media.   We help our clients reap the benefits of  having an Internet strategy in place during the early phases of product and service planning,  product naming,  strategic marketing development and brand development.

Internet Strategy and Corporate Mergers and Product Acquisition

Many times corporate acquisitions, product, and  brand transactions take place without regard for the ramifications of Internet search engine rankings, historical bookmarking, and valuable links.  Developing a plan which includes an Internet merger/acquisition strategy can help to maintain intangible Internet value of the recently purchased assets.  We provide guidance on how to best maximize those intangible assets, especially at times of corporation acquisition and website consolidation.  We help clients avoid the loss of internet value that often occurs in  a mass consolidation of multiple web presences into a single web presence.  For example:  When websites are shut down, valuable links, traffic and bookmarks are lost.  In addition, new sites are developed and consolidated without regard to how consolidation can affect valuable links, bookmarks and search positions.  Consolidation and merger can result in the destruction of value that exists due to the entities’ separateness and historical cataloging aspects of the Internet.  We try to locate these values, deter their destruction and maximize on bookmarks, links and search positions that could be forfeited without proper analysis and planning.

An Internet strategist can be valuable in the following areas:

• 1)  in the product planning and product development stages.
• 2)  in the acquisition stage prior to a merger of systems
• 3)  post-merger  or  post-acquisition  transition planning
• 4)  at the product naming stage to determine the availability of names, the past history of names for negative news, and URL reputation that may still be archived elsewhere on the Internet
• 5)  prior to product launch,  groundwork can be laid in the areas of social media, alarms and generic term acquisition that will be beneficial for marketing efforts before and after the product is launched
• 6)  providing and independent, third-party opinion to weigh in on decisions that are made to balance the needs of an IT/IS department versus the marketing department or  brand managers’ concerns
• 7)  provide reputation management and reputation monitoring services
• 8)   provide an overall Internet plan for a corporation that might employ numerous advertising agencies and public relations firms for its various products and services
• 9)  act as a technologist to make clients aware of a new Internet trends that may affect them, their products, and services.
• 10)  provide pre-SEO, SEO  consultation services by reviewing documents and marketing materials with an eye towards improving search rank order
• 11)  provide generic keywords acquisition and evaluation options while keeping the identity confidential of the client seeking to acquire the name.

TooBaRoo’s  Internet experience dates back to the late 90′s.  In addition, our principal owners are also Internet entrepreneurs, domainers, and developers. This combination provides us with a great deal of practical knowledge which we use to benefit our clients and their marketing and strategic planning needs.

Tags: corporate internet stragety consulting, Internet consulting, strategic Internet planning