The Internet has changed the way business needs to be conducted. However, it does not always change the way business is, in fact, conducted. TooBaRoo’s Internet marketing and strategic planning services attempt to move the role of an Internet strategist up the business cycle into several important areas.
Too often products and services are developed in traditional methods with the Internet only coming into play as just another form of media. We help our clients reap the benefits of having an Internet strategy in place during the early phases of product and service planning, product naming, strategic marketing development and brand development.
Many times corporate acquisitions, product, and brand transactions take place without regard for the ramifications of Internet search engine rankings, historical bookmarking, and valuable links. Developing a plan which includes an Internet merger/acquisition strategy can help to maintain intangible Internet value of the recently purchased assets. We provide guidance on how to best maximize those intangible assets, especially at times of corporation acquisition and website consolidation. We help clients avoid the loss of internet value that often occurs in a mass consolidation of multiple web presences into a single web presence. For example: When websites are shut down, valuable links, traffic and bookmarks are lost. In addition, new sites are developed and consolidated without regard to how consolidation can affect valuable links, bookmarks and search positions. Consolidation and merger can result in the destruction of value that exists due to the entities’ separateness and historical cataloging aspects of the Internet. We try to locate these values, deter their destruction and maximize on bookmarks, links and search positions that could be forfeited without proper analysis and planning.
An Internet strategist can be valuable in the following areas:
TooBaRoo’s Internet experience dates back to the late 90′s. In addition, our principal owners are also Internet entrepreneurs, domainers, and developers. This combination provides us with a great deal of practical knowledge which we use to benefit our clients and their marketing and strategic planning needs.