TooBaRoo Internet Marketing helps website owners improve Search Engine rankings of their current and future websites. TooBaRoo accomplishes this by providing its clients with a competitive analysis of existing ranked sites for relevant keywords, content density, available urls and linking strength. We determine our clients determine relevant keyword combinations and the type and quantity of content that will be necessary to achieve a better rank for the target keyword combinations.
After the initial research we develop a “keyword cloud” of relevant keyword combinations for our client’s current or future products, services or existing websites. We review our clients current and/or contemplated site outlines for proper seo design, content density, urls, file structure, technology and make necessary SEO driven changes/tweaks. We also make recommendations for content topics, content types and the keyword combinations necessary to improve rankings and increase traffic. Depending upon the client’s needs the above services can be performed in “premium” or “light” service/frequency levels.
This plan assists marketing managers or website owner in strategizing the steps and tasks needed to achieve better rankings for new and existing sites or better rankings for new of existing pages within a website.
Keyword Combination Analysis:
Initially, we determine the client’s perceived keyword combinations. Next, we research available internet keyword metrics to determine the actual popular keyword combinations and formulate the “keyword cloud” for each site/page/product. From this point we estimate a group of “achievable” keyword search combinations.
Competitive Site Analysis:
Analyze existing relevant top ranked sites to determine the quantity and type of content necessary to achieve target ranking goals. Analyze links for existing relevant top ranked sites.
Search Engine Optimization Plan:
Based upon the above research we formulate an SEO strategy that includes:
• keyword combinations
• content density
• keyword density
• on-page SEO recommendations
• off-page SEO reccomendations
• server and file path for url crafting
• link descriptions
• image descriptions
• page titles
• meta tags
• search engine friendly URLs
• we recommend SEO friendly technology
• server neighborhood, ip neighborhood
• internal site linking patterns
• external 3rd party site linking
• for clients with a group of other relevant sites, we formulate cross-site linking strategy
• recommend “Keyword” seeding in press releases
• recommend “Keyword” seeding to be used in other marketing materials, podcasts and webinars
• recommend “Keyword” seeding to be included in Key Opinion Leader (KOL) presentations.
We provide the above information in the form of a “SEO Site Plan” and a strategy presentation meeting.
After the initial SEO Plan, we support a marketing manager / website owner in understanding Search Engine Technology changes and strategize how to effectively evolve sites to maintain and/or improve rankings based upon technology and methodology changes. Monitor search rankings for the “SEO Site Plan” terms and feed this information back to marketing manager / website owners with recommendations for adjusting to inevitable technology changes and capitalizing on those changes.
After the initial plan implementation and analytics and ranking data is reviewed, TooBaRoo performs the following services:
• perform on-page (spider visible or robot visible) site modifications to meta tags, title tags, image tags, link descriptions.
• when new content is added we also recommend internal deep linking strategies,
• perform other “off-page” site modifications if necessary
• other site modifications in response to analytics data, competitor research and inevitable search engine and technology changes.
Provide insights into how top competing sites achieve their high rankings. Monitor search rankings for selected sites. Keep tabs on new sites entering a specified rank level. Supply competitive keyword search and traffic analytics to assist marketing and influence development product development and product marketing efforts.
Provide expert feedback in response to SEO ad hoc requests. Search Marketing is a quickly evolving area. Consequently, questions arise involving new technology, ranking algorithm changes, new search engines, microformats, universal search, semantic search… TooBaRoo is avialable to answer and/or research and answer these type of emerging “best practice” type of questions.
Provide a monthly/quarterly/semi-annual report for marketing managers and/or website owners analyizing search engine search term traffic and internal search term queries versus the relevant universe of keyword traffic (Local, National, International) to look for anomalies that would indicate a strength or weaknesses in the subject site. Look for “new” or popular search terms that might be added to the subject site either on-page user visible or on-page robot visible to incorporate the new research, highlight keyword price or market fluctuations. Feed this information back to marketing mangers and website owners to inclusion into site content development and other marketing efforts.
Track the Google/Bing/Yahoo Keyword Advertising Rates for the target keyword combinations to get an idea of the ROI for the achieved rankings based upon the subject properties click through rate. Analyze the current top keyword advertisers to evaluate potential sales leads, linking partners, site sponsors.
Provide recommendations and implementation for pre-populating keyword laden URLs before website launch to initiate search engine crawling and age the urls. Advise on best practices particularly associated with search engine optimization, supply keyword research and traffic analytics to assist marketing managers and influence product development and product marketing language. Collaborate with marketing managers to create a “Site Seeding” execution strategy and implement these micro or mini sites to get the URL’s aging for better rankings upon actual launch. In addition, we monitor these micro and mini sites analytics and feed this information back into
Tags: Kansas City Search Engine Optimization, Kansas City SEO Strategy, optimization seo, Search Engine Optimization, SEO Implementation
